Answers to frequently asked questions
We've posted this for those that want to read about websites & their design. If you would like other information or have questions not covered please just get in touch.
|What is a Domain Name?
You need to own a domain name to establish your own unique identity on the internet (ours is ’highlandwebsites.co.uk’) and to allow routing of web browser traffic. For all agreed projects, we register and provide your domain name at no extra cost to you and you retain ownership of the domain name as your lasting identity on the internet.
|What is Web Hosting?
You need web hosting as somewhere to build your website. Web hosting services allow individuals and organizations to make their website contents accessible via the internet, web Hosts are companies that provide space on a servers as well as providing email & other services.
|What is behind a web page?
Behind any web page is a structure of code that allow text and image contents to be displayed consistently whatever browser software is used to view it. Typical pages are in Extensible Hypertext Markup Language (XHTML) while more interactive sites often use a database accessed by Hypertext Preprocessor (PHP) a widely used scripting language. The ’look and feel’ of a site is controlled by multiple Cascading Style Sheet (CSS) files.
|What is a Brochure website?
A brochure (static) website serves as the online brochure for your business. They are the cheapest to produce but are not editable without knowledge of coding, so would be recommended for business information that changes infrequently. If you need an owner-editable site with interactive features a Web Contents Management system is a wiser choice.
|What is Responsive Web Design?
This is a design approach aimed at creating websites to provide the optimal viewing experience, easy reading and navigation with minimal resizing, panning or scrolling across a wide range of devices (desktop computers, laptops, tablets and smartphones.
|How much will it cost?
Every project is unique and cost depends whether you want one page or an online shop with tiered ranges of products. Take a look at our pricing structure or for a no-obligation chat just get in touch.
|What about future changes?
If you choose an owner-editable (WCM) build then you will be able to make most changes yourself using the Editor account. If you choose a Brochure build you will require coding knowledge to edit the pages and software to upload the revised files to the server hosting your website. Whichever you choose, we are always available to help if required.
|How does my website get found?
To have a website found and well listed it must be professionally built to accepted coding standards which will encourage the automated software that creates the indexes governing search results for Google and other search engines. We do this and also test against the most commonly used browsers, laptops, tablets and smartphones.
|What is Search Engine Optimisation (SEO)?
Websites built for SEO meet standards which greatly help their ratings with Google and other search engines. All our own new builds meet accepted coding standards, are tested against all priorities of the World Wide Web Consortium as well as satisfying UK/EU laws and where applicable, legistlation requirements for UK companies.
|Then what is Search Engine Marketing?
In the event that ’natural’ methods of improving the visibility and prominence of a site have not satisfied, SEM (sometimes called ’Internet Marketing’) is used as part of a broader marketing campaign working every month to promote your website. SEM is often very labour intensive, so not an inexpensive option.
|What is the Domain Name Service (DNS)?
DNS is the mechanism controlling web traffic routing which allows website to be found by name (for example. ’highlandwebsites.co.uk’). Information about new domain names and new or changed host location is propagated across the multiple pieces of hardware that make up the physical structure of the internet in a process called the ’DNS Cascade’.
|Who taught you?